Top Branded Hashtag Challenge Examples

Are you considering a branded hashtag challenge for your brand? This TikTok tactic asks viewers to share videos of themselves completing a challenge. The video is shared on TikTok with a specified branded hashtag. To promote the challenge, brands usually buy banner ads, connect with influencers, and set up a challenge page on TikTok.

These engaging campaigns turn social creators into brand ambassadors in an organic way that increases brand recognition.

Here are some of the top branded hashtag challenge examples

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