It’s not surprising that some of the most popular YouTubers are in college. Not only did college YouTubers essentially grow up on social media, but they reflect the target market. Averaging 18 to 22 years old, the best college YouTubers tend to be tech-savvy, on the pulse of pop culture, and knowledgeable about how to market themselves.
While most college YouTubers focus on student life — including campus fashion, dorm decor, classes, Greek life, and studying — some focus on pop culture. Many videos are purely for entertainment, while others provide tips, hacks, and advice for prospective and current students.