Get Inspired by These Influencer Marketing Case Studies


Tyson

Looking to reach parents and millennials who want fast, affordable, but tasty meal options, Tyson wanted to push awareness of its products and increase purchases among its target audience. Its overriding goal was to encourage consumers to make it a part of their regular shopping list.

IZEA partnered with Tyson to develop a campaign that focuses on three retailers — Walmart, Publix, and Meijer — and used influencers to share recipes. Each retailer had a different meal or product to spotlight, and followers had the Click2Cart commerce option to let them buy directly from the social platform.



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