3 Ways to Create Squid Game Brand Challenges


Try a tug of war challenge

How would you do in a tug of war? In the show, participants play a high-stakes game of tug of war suspended on elevated platforms. Obviously, no one should mimic those terms, but there are some ways to create a basic tug of war challenge for your audience. 

This kind of challenge is ideal for a fitness brand. For instance, a gym could host a tug of war competition and pit different classes against each other. The instructor could shoot video of each challenge, share them on social, and ask members to vote on the competition’s victors. 

A brand that hosts spartan races could ask people who plan to enter a race to pair up, compete in their own backyard tug of war, and share a video of it on social for a chance to win free registration and VIP parking to an upcoming race.   

In a different twist, YouTuber Jin Yong-jin tried to recreate the tug of war strategy used in the show to see if it would work in real life. He shared the video with his fans and garnered 3.2 million views in just nine days. If your brand tests theories or recreates stunts, this could be a way to introduce a Squid Game Challenge with your audience.



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